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Juliette has a gun not a perfume

Juliette has a gun not a perfume is a revolutionary new brand of perfume that has taken the industry by storm. Developed by renowned French perfumer Romano Ricci, the brand has become a symbol of luxury and modernity. Combining innovative aromas with classic French style, the Juliette has a gun, not a perfume range that offers fragrances for every occasion. From romantic and sophisticated scents to bold and daring aromas, this range has something for everyone. Discover why Juliette has a gun, not perfume is the must-have scent of the season.

What is Juliette Has a Gun?

Juliette Has a Gun is a luxury perfume and cosmetics brand from France. It was founded in 2006 by Romano Ricci, the great-grandson of the legendary couturier Nina Ricci. The company’s name is inspired by William Shakespeare’s famous character Juliet and her “gun”. The idea behind the brand was to make fragrances with an edge and a rebellious attitude, hence the “gun” reference in the name.

Juliette Has a Gun has an extensive product range, offering fragrances, cosmetics, body care products and accessories. All of the products have a modern twist on the classic style, and the signature fragrances are designed to capture the free-spirited nature of Juliet. The fragrance collections often feature unexpected combinations of ingredients, such as citrus fruits, herbs and woody notes.

The packaging for Juliette Has a Gun is elegant and sophisticated with a modern twist. Each bottle is crafted from thick glass and features intricate designs that evoke the spirit of Juliet. The products are presented in beautiful boxes with unique illustrations and striking colors.

Juliette Has a Gun also uses advertising to promote its products. The advertisements often feature unusual images or situations that bring the message of rebelliousness and freedom associated with Juliette Has a Gun. These campaigns have been widely praised for their creativity and ability to capture the brand’s spirit.

Overall, Juliette Has a Gun, not a Perfume is a luxury brand that offers products with an edge. Its signature fragrances are designed to capture the free-spirited nature of Juliet, while the packaging and advertising highlight its rebelliousness and freedom.

The Product Range

Juliette has a gun, not a perfume is a luxury French fragrance brand founded in 2006 by Romano Ricci, the great-grandson of the legendary fashion designer Nina Ricci. The brand offers a range of fragrances, bath and body care products, makeup, and skincare products. The range includes over 25 fragrances for both men and women, including the iconic Miss Charming, Lady Vengeance and Not A Perfume. Each fragrance is a unique blend of essential oils, absolutes, resins, natural aromatics and synthetic ingredients; each is carefully selected to create an exquisite and memorable experience. The packaging is elegant and modern, with beautiful gold accents on select products. The brand also offers gift sets with complimentary items like body wash and lotion, perfect for gifting.

The Fragrance

Juliette Has a Gun Not a Perfume is a unique fragrance that has gained much attention since its release in 2006. The scent combines floral, woody, and musky scents blended together to create a pleasant yet powerful aroma. This fragrance is perfect for both day and night and can be used to create an elegant and sophisticated look. The top notes of this fragrance include bergamot, tangerine, and magnolia, while the heart notes consist of freesia, jasmine, and rose. The fragrance’s base notes are sandalwood, amber, and musk, which give it its earthy and woody finish. With this blend of powerful and light scents, Juliette Has a Gun Not a Perfume dossier is sure to capture anyone’s attention.

The Packaging

Juliette Has a Gun, Not A Perfume takes their packaging seriously. Their products come in distinct and eye-catching boxes with artwork, a logo, and a product name printed on the outside. Inside, customers will find the actual product safely stored in plastic bottles, complete with a pipette for controlled and accurate application. All their packagings are recyclable and eco-friendly, helping to reduce the company’s carbon footprint. Additionally, Juliette Has a Gun Not A Perfume collaborates with several Italian graphic designers to produce unique and high-quality packaging for their products.

The Advertising

Juliette has a gun, not a perfume has built up an impressive advertising campaign over the years, from magazine ads to TV commercials to social media campaigns. Each medium’s message is clear – that Juliette Has a Gun is not your typical perfume.

The company’s iconic logo is often featured in its advertising, usually accompanied by a sultry female figure wearing the product. It’s a potent visual reminder of what makes Juliette Has a Gun unique – its signature scent and packaging.

Juliette Has a Gun’s advertising campaigns have been known to push boundaries, particularly regarding gender roles. For example, the “Don’t Be A Lady” campaign featured men in traditionally female roles and highlighted the idea that anyone can wear fragrances regardless of gender.

This rebellious approach to advertising has earned Juliette Has a Gun a great deal of attention, and it continues to be one of the most talked-about perfume brands in the industry. If you’re looking for a truly unique and unforgettable fragrance, Juliette Has a Gun not a perfume, is worth checking out.


Q: What is Juliette Has a Gun?

A: Juliette Has a Gun is a French niche perfumery founded by Romano Ricci, great-grandson of legendary designer Nina Ricci. The brand’s name is taken from the Shakespearian play Romeo and Juliette, with the ‘gun’ replacing the traditional ‘perfume’ to signify Ricci’s desire to move away from the conventional world of perfume. As the company’s tagline states: “Juliette has a gun…not a perfume.”

Q: What kind of products does Juliette Have a Gun offer?

A: Juliette Has a Gun offers a wide range of products, from fragrances to home fragrances and skincare products. Its signature range of perfumes includes scents for both men and women and fragrances inspired by classic novels and films. The brand also produces a line of home fragrances, candles, and skincare products such as soaps, lotions, and body creams.

Q: What kind of fragrance do they offer?

A: Juliette Has a Gun offers a range of unique and distinctive fragrances. Each scent is carefully crafted using top-quality ingredients, and the brand always looks to innovate and create new combinations. Its popular scents include Midnight Oud, Mad Madame, Monsieur, and Not A Perfume.

Q: What kind of packaging do they use?

A: Juliette Has a Gun strives to create memorable packaging that adds to the product’s overall experience. It’s packaging often features luxurious gold detailing and tasteful artwork that captures the essence of the scent within.

Q: What kind of advertising does Juliette Have a Gun do?

A: Juliette Has a Gun does not follow the conventional advertising methods used by many other companies in the fragrance industry. Instead, the brand prefers to use innovative digital campaigns, collaborations with celebrities and influencers, and one-of-a-kind events to communicate its message.


Juliette has a gun not a perfume is an innovative brand that offers a unique range of products for the modern woman. The fragrances are sophisticated and daring, the packaging is beautiful and luxurious, and the advertising campaigns are thought-provoking. Juliette Has a Gun has become a global phenomenon, allowing women to express their style confidently. For those looking for something different and exciting, Juliette has a gun, not a perfume is a perfect choice.

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